Mahindra appoints Kareena as brand ambassador for PowerScooter
India auto major, Mahindra & Mahindra’s division for two-wheelers has apoointed bollywood actress, Kareena Kapoor as the rand ambassador of its PowerScooter range.
The actress will feature in a multimedia campaign, which includes print, electronic and online media. The first of the ads will be for Mahindra Rodeo, which is expected to be launched later this year.
Mr. Anoop Mathur, President Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra said, “We are delighted to have Kareena on board as brand ambassador for our entire range of PowerScooters. Kareena has a strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent.”
The company aims to design and market a full range of scooters and motorcycles in the Indian as well as global markets. Mahindra Two Wheelers ha sold more than 1,50,000 units in the last 12 months. The PowerScooters portfolio offers products for the consumer segments.
Kareena Kapoor said, “Mahindra is a strong, well reputed brand and is known for its customer centric approach. I am delighted to be working with Mahindra Two Wheelers.”
She described Rodeo as a ‘youthful, fun and fresh’ brand and said it has the right mix of Style and Power.
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